What is the Target Market of the product?
Our target market is mainly children but also teenagers as we have done much research that mainly kids play board games and teens electrical games than adults and we have found that teenagers like playing retro games such as the huge hit monopoly. Another reason we have chosen this target market as adults and elderly prefer original games such as monopoly with the paper money but teens and kids prefer re-launched games such as monopoly with credit cards and new editions with updated towns and city’s. By re-launching this were getting people to by exactly the same game and the same rules but with a new look. Amoeba re-launch into space is a much more modern look for the game as it is spaced themed. This game is rather simple but we have researched that kids quite like playing simple games such as connect 4 and snap.